It has just been reported that GoPro president Tony Bates today has just revealed the company is on the verge of launching a new mobile app that will allow users to trim and share content right from their phones.
The fact is according to Bates, the app is in the final phase of testing and the company is expected to launch it by the end of the summer.
And also the GoPro cameras have long needed to improve their software solution to enable consumers to turn hours of captured video footage into a minute or two highlight reel. This is at the moment a clumsy and labor-intensive process requiring the use of convoluted video editing software. Most other startups are also attempting a similar thing.
The GoPro company just recently launched an entry-level camera called the Hero+LCD, which it is the company’s first product with on-camera editing. Moving editing from the desktop to mobile will allow the many GoPro users to share content more faster than before.
This new app sounds like a quick fix solution until the company can get out a cloud service product that will automatically edit the video footage. Bates recently mentioned that the company is pursuing a cloud-based product that will allow owners to view, but currently not edit, the footage that’s captured on a the GoPro camera on other devices.
And just last month the GoPro CEO and founder Nick Woodman explained that the company would ultimately like this cloud service to create a highlight reel for the content owner.
GoPro today also revealed its second quarter financial earnings, which included a 72% increase in revenue to $420 million, swinging the company to a profit.